Content-to-Buying Process Map

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Content-to-Buying Process Map

We map the content identified in the Content Audit to each stage of the buying process. While there are many variations on the number of steps involved in the buying process, and each situation has its own particular variation, most every buyer goes through four broad stages: awareness, research, comparison, purchase.

We map the buying process to your marketing program, and hone the content repository to ensure you have fresh content in place for every stage of the buying process.